Overlay design played a key role in how the Travelers Championship operated, transforming TPC River Highlands into a fully coordinated PGA TOUR venue. By strategically placing temporary infrastructure, hospitality and viewing areas, sponsor activations, and operational compounds, the overlay improved sightlines, strengthened wayfinding, and kept spectator circulation moving while protecting tournament and service access. The result was a smoother build, fewer field conflicts, and a venue layout that supported consistent daily operations, safety, and a better fan experience throughout championship week.